Study by eBay finds split in consumers' car research habits
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More than one-third of shoppers ages 18 to 35 -- so-called millennials -- use mobile devices to research vehicles they are interested in buying, vs. 19 percent of consumers in other age groups, a study by eBay Inc. found.
The study aimed to provide dealers with information about how consumers shop for vehicles and to identify trends related to online and mobile shopping habits, says Clayton Stanfield, senior manager of dealer training at eBay.
The study also found that 44 percent of consumers 18 to 35 are likely to use mobile devices to compare prices or get information while at a dealership, compared with 27 percent of consumers in other age groups.
The online survey was conducted Jan. 30-Feb. 1, and included 1,028 adults 18 to 60 years old who said they intend to buy a vehicle within the next five years.
