Sky’s the limit for AutoNation F&I

Jim Henry is a special correspondent for Automotive News

It looks like AutoNation Inc. has upped the ante once again in F&I revenues per vehicle, having reached a record $1,307 in the fourth quarter of 2012.

AutoNation is typically No. 1 among the six biggest publicly traded new-vehicle retail groups in F&I revenue per vehicle. AutoNation made $1,200 the number to beat in 2011, which some of its competitors have since managed, and $1,100 the benchmark in 2010.

And AutoNation isn’t through yet, said COO Mike Maroone in a conference call for investors on Jan. 31 when asked how high the F&I numbers can go.

“I don’t want to put a stake in the ground for where it can go,” he said. “I will say that we’re forecasting continued growth in F&I PVR [per vehicle retailed]. It’s a very important part of our strategy.”