Subaru gets off to a strong start
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Forester sales increased 28 percent last month compared with a year earlier. The new-generation, 2014 Forester, pictured, goes on sale in March and is expected to boost Subaru's U.S. sales further. |
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Subaru of America posted a 21 percent gain in January sales as it built on the momentum of four consecutive years of sales increases.
In January, Subaru's U.S. sales increased to 27,663 vehicles despite the run-out of the compact Forester crossover, which accounts for about a quarter of the brand's annual sales. Forester sales increased 28 percent last month compared with a year earlier. The new-generation Forester goes on sale in March.
Subaru also reported strong sales of the larger Outback crossover, up 16 percent compared with the same month in 2012.
Sales got a further boost from the new XV Crosstrek which added 2,764 units to the January tally. The XV Crosstrek is based on the Impreza compact car platform.
"It is a positive start for the year, and we expect strong demand for the all-new 2014 Forester when it arrives in showrooms this spring," said Tom Doll, COO of Subaru of America.
