LETTER TO THE EDITOR

Lincoln spots are puzzling

JIM FOGARTY, Lancaster, Pa. January 28, 2013 - 12:01 am ET
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The writer, a Mitsubishi dealer, says he gave up the Lincoln and Mercury franchises during a Ford Motor Co. consolidation effort.

To the Editor:

As a former Lincoln-Mercury dealer, I have to say I am not disappointed in having lost the Lincoln franchise.

The new Lincoln Motor Co. TV spots are puzzling at best. They are confusing, with no real message and typical of the past. Try developing some products first.

I understand the Lincoln MKC Concept is just a redo of a Ford product. How did that work for Lincoln in the past?

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