Toyota to show new Tundra in Chicago
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Toyota Motor Corp. plans to unveil an all-new Tundra full-sized pickup at the Chicago Auto Show next month.
The redesigned, third-generation Tundra is expected to go on sale this spring and will become the third revamped big pickup planned by automakers for the 2014 model year.
General Motors' redesigned 2014 Chevrolet Silverado and GMC Sierra pickups are scheduled to go on sale by early summer. Chrysler Group has updated the Ram pickup for the 2013 model year with more fuel-efficient powertrain offerings.
Automakers are counting on a steady recovery in the U.S. housing market and construction activity to drive higher demand for big pickups, which are among the industry's most profitable vehicles.
The Tundra was last overhauled for the 2007 model year.
Toyota did not disclose any details about the new Tundra, but the company, like other automakers, is under pressure to boost fuel economy without sacrificing power, performance or functionality.
Tundra sales rose 23 percent last year to 101,621. Volume peaked in 2007 at 196,555.
Toyota says it is planning a 45,000-square-foot display at the Chicago Auto Show, with a mix of new products and concept vehicles.
The all-new 2013 Toyota RAV4 will be on display, as well as the new Avalon, and Corolla Furia Concept, which previews the next Corolla. The company's motorsports operation will take up a significant portion of the Chicago stand.
Jake Lingeman is a reporter for Autoweek, an affiliate of Automotive News.
You can reach David Phillips at dphillips@crain.com.
