New rules coming for Jaguar stores
 | Goss: Stores look too old. |
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DETROIT -- Jaguar Land Rover North America will announce new standards this spring for the interiors of Jaguar dealerships, said CEO Andy Goss.
Dealers will get details in April, and the changes must be made "as soon as possible," Goss said at the Detroit auto show.
He said that too many stores "are too old-looking," and that "there hasn't been a formal corporate identity program for a long time."
Goss said the standards may prompt Jaguar dealers who decide they don't want to make the investment to sell their stores.
Meanwhile, Jaguar Land Rover North America has merged its two dealer councils, mirroring its push for more stores selling both Jaguar and Land Rover.
The dealer group has 12 members. Four are elected by dealers and eight are appointed by the brands, said Goss. All 12 members must own a joint Jaguar/Land Rover store.
You can reach Diana T. Kurylko at dkurylko@crain.com. -- Follow Diana on 
