Alfa Romeo brand to re-enter U.S. market in late 2013

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January 19, 2013 - 9:11 pm ET

DETROIT (Reuters) -- The Alfa Romeo brand will re-enter the U.S. market late this year with its 4C sports car, Fiat-Chrysler CEO Sergio Marchionne said Friday.

Increasing Alfa's sales is a cornerstone of Marchionne's plan to cut losses at Fiat in Europe by 2015.

"For sure it's coming back this year with the 4C. With the Alfa Romeo 4C," Marchionne said after a speech to a Detroit businesswomen's group. "We are finalizing the car now, so it should be here this year."

Marchionne has been aiming to launch Alfa in the United States by the end of the year, but the brand has suffered from lower sales in recent years.

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