Mazda banking on outpacing U.S. industry in 2013
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DETROIT -- Mazda will likely outpace industry growth in 2013, Mazda’s North American CEO said in an interview at the show here on Monday.
CEO Jim O’Sullivan credited improved availability of the CX-5 compact crossover, a new 2.5-liter motor added to the CX-5 lineup to complement the base vehicle’s 2.0-liter, the redesigned Mazda6 and a freshened CX-9 crossover on sale now.
He declined to disclose the company’s sales goal.
“We’ve got a good chance to outpace industry growth this year,” O’Sullivan said.
O’Sullivan said U.S. industry sales could hit up to 15.5 million units this year, about a 7 percent increase over 2012. A 7 percent gain for Mazda would put it just a few thousand vehicles shy of selling 300,000 units, a feat Mazda has not achieved since the mid-1990’s.
Mazda sold 277,046 vehicles in the United States last year, up 11 percent from 2011, but behind the industry’s overall growth for the second year in a row.
You can reach Ryan Beene at rbeene@crain.com. -- Follow Ryan on 
