2013 SUPER BOWL ADVERTISING

Toyota says Kaley Cuoco of 'The Big Bang Theory' will appear in Super Bowl ad

Kaley Cuoco: "I've had a great time filming and am excited to see the finished product."
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Vince Bond Jr.
Automotive News
January 8, 2013 - 11:11 am ET

Kaley Cuoco from the CBS show "The Big Bang Theory" will appear in Toyota's Super Bowl commercial.

Toyota Motor Sales U.S.A. plans to generate fan participation by having people share photos of themselves on social media networks Twitter and Instagram. The winner's photo will appear in the commercial, which will be broadcast during the first quarter of the game.

The "Get in the Big Game" promotion began Friday, Jan. 4, and runs to until Jan. 12. Official rules are available here.

"When I saw the concept for the commercial, I knew it was something I wanted to do," said Cuoco in a statement. "I've had a great time filming and am excited to see the finished product."

Toyota said more details about the commercial would be released later.

You can reach Vince Bond Jr. at vbond@crain.com. -- Follow Vince on Twitter

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