Most car buyers like to haggle
The company sells used vehicles.
To the Editor:
Regarding "Stores try no-dicker sales" ("AutoNews Now," Automotive News TV, Dec. 17): No-dicker is an attempt to get a customer to take what is offered by the dealer, no negotiations, no haggle.
The bad thing about such a program is that most buyers like to haggle. They like to feel like they make a better deal with their skills. People who proclaim that customers don't want to negotiate are fooling themselves.
What buyers don't like or want is to get run around the block by a sales operation that uses multiple employees to try to hard-sell a particular vehicle.
What customers don't like is to be told one thing by a salesperson and another by the manager and yet another by the finance and insurance person.
Instead of the no-dicker sticker, dealers should try to train employees to sell honestly, upfront and eyeball to eyeball. Customers will hunt such an organization down when that approach is used.
When customers can trust the entire sales deal, dealers' bottom line will improve.