A look at some of the memorable marketing moves of 2012.
Audi's "Vampire Party" commercial, which ran during the Super Bowl, showed how LED lights recreate daylight in darkness, making vampires disappear.
The Hyundai Veloster races a cheetah in a Hyundai spot broadcast during the game.
Photo credit: JOE WILSSENS
'Halftime in America'
Several Chrysler Group executives and scores of dealers watched as Chrysler's "Halftime in America" commercial featuring Clint Eastwood was broadcast during the Super Bowl. The group was attending Chrysler's dealer reception at the National Automobile Dealers Association convention in Las Vegas.
Marketers go 3-D
Auto brands have begun using 3-D motion graphics projected onto building facades to help build awareness among Gen Y buyers. A Lexus graphic is shown above; below is a Hyundai promotion.