AUBURN HILLS (December 19, 2012) – In four short years, the Michigan-based Invest in America credit union member rewards program, which provides valuable savings on a wide range of products and services from business partners including General Motors Co., has reached an impressive milestone: the sale of 500,000 American-made vehicles through the program.
A member of Auburn Hills-based Genisys Credit Union stepped behind the wheel of a vehicle purchased through the program at a special commemorative ceremony today.
“Today’s milestone is a celebration of the strong partnership between the credit union industry and companies like General Motors,” said MCUL & Affiliates CEO David Adams. “Invest in America reflects what it truly means to support American products, American workers and the American economy. As our nation emerges from tough times, credit unions continue to do everything they can to support the American economy. We applaud our credit union members for buying American. We applaud General Motors for its willingness to be part of this innovative program. This 500,000th vehicle is proof positive of the combined strength of the credit union and the domestic auto industries.”
Invest in America was launched in 2008 and is administered by CU Solutions Group, an affiliate of the Michigan Credit Union League. Under the program, credit union members nationwide receive savings on products and services offered by partnering U.S. companies, including General Motors.
Nearly 3,500 credit unions across the country, representing more than 80% of credit union members, now support Invest in America.
“Genisys Credit Union is a proud participant in Invest in America because we know it benefits our members and the credit union movement as a whole,” said Genisys President & CEO Jackie Buchanan. “Through this program, we have yet another opportunity to highlight the credit union difference and offer our members superior service and great value. Combining the credit union member discount from GM with credit unions’ historically low interest rates means that our members save even more.”
“General Motors and Michigan credit unions share a common goal, and that’s providing the best products and services at the best prices for hard-working consumers. Programs like Invest in America help all of us reach this goal,” said GM Director of Retail Planning and Incentives Jeff Edwards. “We are grateful to credit unions across Michigan and nationally for encouraging their members to support American companies like General Motors while promoting value and quality.”
Invest in America was the recipient of the 2012 Herb Wegner Memorial Award for Outstanding Program, the highest honor in the credit union industry.
To learn more about Invest in America: www.lovemycreditunion.org.