Porsche puts U.S. creative ad business under review
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Porsche has put its U.S. creative advertising account into review, Ad Age reported.
The company's creative business is currently handled by Cramer-Krasselt, an independent Chicago agency that is expected to defend the account, the magazine said.
Porsche's media services, which is handled by Omnicom's PHD, are believed to be unaffected by the review, the magazine said.
Ad Age is a sister publication of Automotive News.
The review is being conducted by Culver City, Calif.-based External View Consultants.
Porsche, owned by Volkswagen, did not respond to a request for comment.
Cramer-Krasselt referred calls to External View, which declined to comment.
Porsche's U.S. sales have advanced 18 percent this year to 32,091 through November and have outpaced the overall light-vehicle market's 14 percent gain.
The loss of Porsche could be a blow to Cramer-Krasselt, though the agency picked up the lead creative account for Panera earlier this year.
Volkswagen completed its acquisition of Porsche in August.
Executives familiar with the company said that several reviews have been conducted overseas this year for Porsche accounts in various markets at the behest of Volkswagen.
Cramer-Krasselt won the Porsche account in 2007, topping the incumbent, Minneapolis-based Carmichael Lynch, which had the business since 1999.
Porsche spent about $18.9 million on U.S. measured media last year. Among all Volkswagen's brands, including Audi and Bentley, the company spent about $510 million on U.S. measured media in 2011.
