WEBINAR

On our Web site today: Selling service contracts in service lane

Article Tools
Reprint Reprints image Print
Send a letter Respond Size: larger  smaller
Related Links
Related Topics
Jim Henry
Automotive News
December 5, 2012 - 10:50 am ET

Management buy-in is the key to success in selling extended-service contracts in the service lane, according to F&I trainer Rick McCormick.

He is scheduled to conduct an Automotive News PowerTRAINING webinar today, Dec. 5, called "The Secret to Selling Service Contracts in the Service Drive," starting at 2 p.m. Eastern. Registration for the $99 webinar is at www.autonews.com/servicewebinar. Anyone signing up after the event can hear a replay.

"The first thing is buy-in from the top," McCormick said in an interview yesterday. "Management has to decide: 'This is a strategic change in the whole way we do business.' "

McCormick is national account development manager for Reahard & Associates Inc. in Soddy-Daisy, Tenn.

You can reach Jim Henry at autonews@crain.com.

image Print   Send a letter Respond to Editor   Reprint Reprints        

COMMENTS

Have an opinion about this story?
Click here to submit a Letter to the Editor, and we may publish it in print.

Or submit an online comment below

Readers are solely responsible for the content of the comments they post here. Comments are subject to the site's terms and conditions of use and do not necessarily reflect the opinion or approval of Automotive News. Readers whose comments violate the terms of use may have their comments removed or all of their content blocked from viewing by other users without notification.