BMW gains ground on Mercedes for 2012 luxury title
BMW's U.S. sales rose 45 percent in November, further chipping away at Daimler’s Mercedes-Benz in luxury-auto deliveries this year.
Sales for BMW increased to 31,213 vehicles last month, boosted by a 64 percent gain for its 5 Series sedan. Mercedes today reported a 13 percent increase from a year earlier to 30,315, helped by sales of the E-Class sedan, which rose 59 percent to 8,126. Toyota Motor Corp.’s Lexus rose 17 percent to 22,719.
November’s results narrowed Mercedes’ lead to 1,849 vehicles, from 2,748 at the end of October. The two German automakers entered the final month of 2012 vying to be the top luxury-auto brand in the U.S. after BMW outsold Lexus last year. Lexus, hurt in 2011 by vehicle shortages following natural disasters in Asia, had been the top-selling luxury brand in the U.S. for 11 years.
Mercedes’ U.S. sales through November rose 12 percent to 245,910, according to the automaker. BMW posted a 10 percent increase to 244,061. For all of 2011, BMW outsold Mercedes in the U.S. by 2,715 vehicles. Lexus’ U.S. sales totaled 213,559 vehicles through November, a 23 percent gain from a year earlier.
The sales results don’t include Daimler’s cargo vans and Smart cars and BMW’s Mini brand, which aren’t luxury vehicles.Contact Automotive News