2014 Fiesta will feature improved Sync, smaller MyFord Touch screen

The MyFord Touch screen on the Fiesta will shrink to 6.5 inches from the traditional 8, the automaker said.
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Ford Motor Co.’s new Fiesta subcompact, due in 2013, will introduce a smaller screen on the MyFord Touch infotainment system and Sync voice activation that’s easier to use.

The Sync improvements also will be available to all existing MyFord Touch customers through a software upgrade, Ford said today.

Although Ford was the first to introduce a touch-screen infotainment system when MyFord Touch debuted on the 2011 Edge, many consumers found it hard to use, causing the automaker to plunge in quality ratings. In June, Ford ranked 27th in the annual Initial Quality Study by J.D. Power and Associates, down from No. 5 in the same study in 2010.

In a statement, Ford says the Sync system, which first appeared on the 2008 Focus, will now feature:

• Simplified Bluetooth phone pairing, making it easier to connect the phone in fewer steps

• More natural voice recognition, allowing drivers to say fewer words to complete commands for music, radio and more

• Improved voice recognition technology

• Simplified navigation controls, making it easier to enter an address

Ford will notify its current MyFord Touch customers when the upgrade is available, likely by early next year, a Ford spokesman said

The MyFord Touch screen on the Fiesta will shrink to 6.5 inches from the traditional 8, the automaker said.

“The 6.5-inch size is the right size for the Fiesta as it delivers on the customer’s desire for a full color touch-screen capability and the value associated with buying a small car,” the spokesman said.

In larger vehicles such as the Edge, Flex, Explorer and Fusion, the MyFord Touch screen will remain 8 inches, he said.

The new Transit Connect Wagon also will feature the 6.5-inch screen.

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