Advertising: SAAD CHEHAB, CEO, Chrysler and Lancia brands; Chrysler Group

Saad Chehab

Saad Chehab, 45, pulled off an unusual feat: He hit back-to-back home runs in the Super Bowl. Or, more accurately, his commercials did. This year, Chrysler's brand head struck a defiant, upbeat tone with his "Halftime in America" spot, featuring Clint Eastwood. In 2011, he oversaw Eminem's award-winning commercial for the Chrysler brand. In his spare time, Chehab runs a pair of car brands, Chrysler and Lancia, across two continents. The Chrysler brand's U.S. sales were up 47 percent through October, tops among the automaker's four core brands.



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