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Advertising: SAAD CHEHAB, CEO, Chrysler and Lancia brands; Chrysler Group
 
 
Saad Chehab

 
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Saad Chehab, 45, pulled off an unusual feat: He hit back-to-back home runs in the Super Bowl. Or, more accurately, his commercials did. This year, Chrysler's brand head struck a defiant, upbeat tone with his "Halftime in America" spot, featuring Clint Eastwood. In 2011, he oversaw Eminem's award-winning commercial for the Chrysler brand. In his spare time, Chehab runs a pair of car brands, Chrysler and Lancia, across two continents. The Chrysler brand's U.S. sales were up 47 percent through October, tops among the automaker's four core brands.

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100 Leading Women in the North American Auto Industry
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Advertising: SAAD CHEHAB, CEO, Chrysler and Lancia brands; Chrysler Group

Saad Chehab, 45, pulled off an unusual feat: He hit back-to-back home runs in the Super Bowl. Or, more accurately, his commercials did.
 
 
Saad Chehab

 
image Print   image Reprints  

Saad Chehab, 45, pulled off an unusual feat: He hit back-to-back home runs in the Super Bowl. Or, more accurately, his commercials did. This year, Chrysler's brand head struck a defiant, upbeat tone with his "Halftime in America" spot, featuring Clint Eastwood. In 2011, he oversaw Eminem's award-winning commercial for the Chrysler brand. In his spare time, Chehab runs a pair of car brands, Chrysler and Lancia, across two continents. The Chrysler brand's U.S. sales were up 47 percent through October, tops among the automaker's four core brands.

Contact Automotive News