Farley, veteran marketer VanDyke will guide and reinvent Lincoln
 | Farley: Lincoln's global leader |
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Editor's note: Keith Koeppen's first name was incorrect in earlier versions of this story.
DETROIT -- Officially, Jim Farley, Ford Motor Co.'s executive vice president of global marketing, sales and service, will add the title of global leader of Lincoln to his already long list of responsibilities. He gets the new job as part of the company's management shake-up.
The globe-trotting Farley, 50, has been guiding Lincoln's reinvention behind the scenes. But now he'll get a major assist from veteran marketer Matt VanDyke, who became global head of marketing, sales and service for Lincoln, effective immediately. VanDyke was previously director of marketing communications for Ford and Lincoln.
Replacing VanDyke in the marketing communications job will be Keith Koeppen, who has been advertising and media manager for Ford.
Lincoln also said that Andrew Frick will become Lincoln group marketing manager, effective Jan. 1. Frick's current title is general manager of Caribbean and Central America and Asia Pacific, export operations and growth.
 | VanDyke: Heads marketing, sales |
VanDyke joined Ford in 2008 and has been a prime mover in Ford's effort to be a leader in digital marketing with such campaigns as Random Acts of Fusion for the 2013 Ford Fusion. Like Farley, VanDyke worked with Toyota's Lexus division. He was an executive at Lexus' ad agency before coming to Ford. But he has limited experience in sales and service.
Farley and Lincoln design chief Max Wolff have been the most visible spokesmen for the new face of the brand.
Drawing on his experience developing the Lexus brand during his years at Toyota, Farley has been a prime architect of Lincoln's plan to reinvent itself by offering a new style of customer care based on the service offered at boutique luxury hotels.
You can reach Bradford Wernle at bwernle@crain.com.
