Honda sales continue climb on Accord, Civic gains
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Honda has sold 276,196 Accords in the United States this year, a gain of 36 percent over the same 10 months last year. |
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LOS ANGELES -- As its outgoing 2012 Accord was being replaced by the ramping up of the redesigned 2013 model, American Honda reported a 9 percent sales increase in October.
The Accord led Honda sales with 28,349 units, up 26 percent. Honda had dealer stair-step and regional fleet incentives in place to close out the old model.
Similarly, the 2012 Civic is also in a sell-down mode of sorts, with sales of 20,687 units, up 28 percent. The current Civic is selling well, despite being panned for its cheap interior plastics. For the 2013 model’s mid-cycle change, which arrives in late November, Honda has ripped up the existing instrument panel and center cluster and substituted a much-improved interior.
The CR-V crossover continued its solid run since its spring launch, with sales above 20,000 units for the fourth straight month.
“The strong momentum of Honda sales continues, despite the end-of-month timing of Hurricane Sandy,” John Mendel, American Honda executive vice president of sales, said in a statement. “With sales of the all-new Accord building each month, we look forward to Honda’s solid end-of-year finish.”
On the Acura side, the recently redesigned RDX set its sixth-consecutive monthly sales record, up 63 percent over last year. The compact crossover should reach an annual sales record at this pace.
However, the ILX compact sedan continues to sputter since its spring launch, and is still being outsold by the TSX that it was scheduled to replace.
Through October, Honda Division sales rose 22 percent and Acura rose 28 percent, giving American Honda a total U.S. sales gain of 23 percent, to 1.2 million vehicles.
You can reach Mark Rechtin at mrechtin@crain.com. -- Follow Mark on 
