To reward dealer, Sergio serves up a hot-pink ride
Back in April, Fiat of Austin in the Texas state capital sold 107 Fiat 500s -- the first time a Fiat store had topped 100 sales in a single month. A much-impressed Sergio Marchionne, Chrysler-Fiat's CEO, dropped in on the dealership in June and during the visit asked General Manager Lisa Copeland what he could do for her.
Her answer: Build her a one-of-a-kind Fiat 500 Abarth in hot pink -- a color definitely not available from the factory on the machismo-dripping Abarth performance models -- to use as her personal vehicle.
It took a while, but photos on the dealership's Facebook page show that Copeland's pretty pink hot hatch is on the way.
Copeland says her car will have a pink dashboard with Marchionne's signature, as well as pink brake calipers peeking through its black aluminum wheels.
It's being painted at a custom shop in suburban Detroit that does work for Chrysler's concept cars and is expected to be delivered this week.