CARS & CONCEPTS

Reuss: ELR is 'quite different' from Volt

Reuss: ELR will get bold styling.
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DETROIT -- General Motors will unveil the Cadillac ELR plug-in hybrid in January at the Detroit auto show and will begin production of the car by late 2013.

The ELR sporty coupe's powertrain will be based on that of the Chevrolet Volt but will have performance characteristics that "will be quite different from a Volt," GM North America President Mark Reuss says.

Reuss says the ELR will get bolder styling, bigger wheels and more precise steering than the Volt. It will use the same extended-range technology that powers the Volt but will "use the battery differently," though he declined to elaborate.

The Volt can travel about 38 miles on electric power from a T-shaped lithium ion battery before a small gasoline generator kicks on to power the car's electric motor. Reuss wouldn't say whether the ELR's electric range would match or exceed that of the Volt.

The ELR's exterior styling will hew closely to that of the Converj concept that GM showed at the 2009 Detroit auto show.

Reuss expects the ELR will make an even bigger splash than the brash, angular styling of the Cadillac CTS coupe that was launched in the spring of 2010. The ELR's design, he says, "will have even more impact than that car did when it first hit the road."

You can reach Mike Colias at mcolias@crain.com.


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