Audi forming new central sales region to boost U.S. volume
 | Brusca, director of Audi of America's new central sales region, was most recently operations manager for the brand's eastern region. |
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Audi of America is creating a new central U.S. sales region covering 13 states to support dealers and customers as part of long-term plans to boost U.S. volume.
The fourth sales region, covering 62 of Audi’s 275 U.S. dealerships, will be near Chicago’s O’Hare airport and begin operating in January 2013, Audi said.
The automaker aims to sell 200,000 vehicles in the United States before 2020.
Audi’s U.S. sales have increased 19 percent to 100,694 this year through September.
The new sales region will assume responsibility for some markets now covered by Audi of America’s eastern, southern and western regions.
More than 100,000 Audi cars and light trucks are registered in the new central region, the company said.
Ken Brusca, who joined Audi of America in 2005, has been named central region director. He was most recently operations manager for the eastern region. Before his current post, he held management positions at Chase Automotive Finance, Ford Motor Co. and Volvo Cars of North America, where he was Canadian CEO.
Audi will be hiring from outside the company to staff the new sales region, a spokesman said.
