VW Golf, McLaren concept were Paris Web winners
|Douglas A. Bolduc is managing editor at Automotive News Europe.|
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Volkswagen's seventh-generation Golf and McLaren's P1 supercar concept were the big Web winners from the Paris auto show this month, according to a study.
The Golf was the media favorite as it was mentioned in nearly 1,600 online stories from journalists covering the show, according to UK-based Kantar Media. The Peugeot Onyx concept was second followed by the Jaguar F-Type.
Meanwhile, McLaren's P1 generated more than 2,900 mentions in the social media realm, finishing ahead of the Golf (2,650) and the F-Type (2,600), which attracted the highest number of comments on YouTube, reflecting Jaguar's attempt to reach consumers through it tie in with pop singer Lana Del Ray.
When it comes to brands, Peugeot sparked the greatest amount of online buzz from Paris, the study shows.
Peugeot models were the subject of 6.3 percent of all online news reports that appeared ahead of and during the show and 6.0 percent of the talk on blogs, Twitter and YouTube. (For full results, click on the Word document below)
The study's findings are based an analysis of 80,000 online news articles and 190,000 discussions and blog posts on social media from three weeks before the first press day (Sept. 5) until two weeks after the first press day (Oct. 10). The research was done by monitoring English, French, German, Italian, Spanish and Russian Web sites.
You can reach Douglas A. Bolduc at firstname.lastname@example.org.