Tokyo show gets rebranded as a technology fest
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The Tokyo Motor Show has taken a beating in recent years. Its tally of global concept and production-vehicle debuts and its attendance have fallen, even as rival shows in China have risen in global importance and prestige.
Now organizers are attempting to rebrand the Tokyo event as the world's top showcase of automotive technology.
Next year's show will kick off under the theme "Compete! And shape the future." The idea is that the industry and its technology can advance only in the crucible of creative rivalry.
The 10-day show will include speeches and seminars by engineers and other industry experts.
Organizers also are wrapping the show around a Smart Mobility City project that will highlight the high-tech networking of tomorrow's cars, including car-to-car communications, smart electric grids and interactive information technology systems. Those are technologies in which Japan's carmakers envision themselves excelling.
Next year's theme of competition "represents the desire to have visitors experience a future that doesn't yet exist anywhere and is shaped by vying values, such as beauty, technology, and dream," the Japan Automobile Manufacturers Association, which organizes the Tokyo show, said. "Passions that thrive on cars, motorcycles and their technologies are brought together in a friendly competition to shape the future."
The official poster shows a street packed with stylized car silhouettes, each one emanating rainbow beams from a thumping red heart nestled within.
The show is held once every two years. The 2013 exhibition will run from Nov. 22 to Dec. 1.
