GM to boost Spark imports
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DETROIT -- General Motors is increasing imports of Chevrolet Spark minicars for sale in the United States. GM recently upped its order for Sparks from the Korea plant that produces the car, Cristi Landy, marketing director for Chevrolet small cars, told Automotive News.
"We've asked for more already," Landy said last week. "We've gotten a really strong reaction in the marketplace."
GM launched the Spark in July in 18 U.S. metro markets. Through September, sales totaled 6,313, a solid start that surprised some GM executives and dealers.
Landy wouldn't say how many Sparks were imported under GM's original forecast or how many more the company has requested.
Before the Spark's launch, IHS Automotive forecast sales of 27,000 in 2013, the car's first full year in the United States. The sales pace from the limited rollout puts GM on target to exceed that total on an annual basis.
You can reach Mike Colias at mcolias@crain.com.
