L.A. auto show enhances web site for mobile devices
 | For the first time, videos of each press conference will be posted on the L.A. auto show's YouTube channel. |
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The Los Angeles Auto Show has made sharing and connecting easier for the social media crowd by optimizing its Web site for mobile devices.
The site will house more digital content such as photos and videos to promote sharing in social media communities, show organizers said today.
Around half of the U.S. population owns a smartphone, with 80 percent of them frequenting social media networks such as Facebook and Twitter, according to a Google report.
The Santa Monica, Calif., office of Germany's iconmobile, a mobile design and development agency, handled the redesign.
Show organizers said 75 percent of smartphone users watch mobile video, so the site will offer seamless connection to the show's YouTube channel.
For the first time, videos of each press conference will be posted on the show's YouTube channel.
The site also is more easily accessible to the new generation of connected vehicles that allow in-vehicle access to information, social networks and entertainment.
"This is an investment on our part that benefits both attendees and exhibitors," Andy Fuzesi, L.A. auto show general manager, said in a statement. "Visitors now have access to more information and the ability to easily share content before, during and after the show, while exhibitors benefit from the built-in viral nature and increased brand advocacy opportunities."
The show will be open to the public from Nov. 30 to Dec. 9.
You can reach Vince Bond Jr. at vbond@crain.com. -- Follow Vince on 
