Toyota moves up a notch in global brand rankings
Nissan, Kia make big gains in annual survey
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The report praised Toyota for its Prius C campaign inspired by the popular board game “Game of Life.” |
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Toyota, Mercedes-Benz and BMW retained their ranking among the world's top 15 global brands, while Nissan made the biggest gain from last year among automotive brands in an annual survey.
Toyota moved up a notch to No. 10 on Interbrand's 2012 Best Global Brands Report with a value of $30.3 billion, up 9 percent from 2011. Values are determined by a brand's financial performance, the role of the brand and the brand's strength, Interbrand said.
The survey, which was released Tuesday, ranks the top 100 brands. Twelve auto brands made the cut this year, up from 11 in 2011. Kia was the newcomer.
With the exception of Honda, every automaker increased or retained its ranking compared to last year.
The report praised Toyota for bouncing back stronger than expected after last year's natural disasters in Asia, and for its Prius C campaign inspired by the popular board game "Game of Life."
Mercedes followed Toyota at No. 11, up one notch from 2011 with a value of $30.1 billion, up 10 percent. BMW came in at No. 12, up three notches from 2011 with a value of $29.1 billion, up 18 percent.
Honda fell two spots and landed at 21, with a value of $17.3 billion, down 11 percent.
Volkswagen rose eight notches, to No. 39, while Ford (45) rose five spots, Hyundai (53) rose eight spots, and VW's Audi luxury brand (55) rose four spots.
Porsche retained its No. 72 ranking and Nissan -- which was new to the list in 2010 -- soared 17 spots to land at No. 73. Kia joined the list at No. 87 this year with a value of $4.1 billion.
"For the past few years, Kia has been one of the fastest-moving global automotive brands," the report said.
Ferrari rounded out the list at No. 99, keeping its spot from last year.
The list again was topped by Coca-Cola.
