Nissan sets new Sentra pricing below outgoing 2012 model
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- 2012 European Automakers: Audi, Bentley, Bugatti, Lamborghini, Porsche, Volkswagen
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NASHVILLE -- Nissan Motor Co. will start pricing on its redesigned 2013 Sentra compact sedan at $440 less than the outgoing Sentra.
The automaker said Monday it has priced the new manual transmission-equipped base S version at $16,770, including $780 destination, and at $18,040 when equipped with a continuously variable transmission.
The base model 2012 Sentra S with manual transmission began at $17,210, including destination.
The 2013 base model features more standard equipment than the previous model: standard 16-inch wheels, power outside mirrors and a trip computer, says Fred DePerez, Nissan North America chief marketing manager for the car.
"This is a proof point that we're serious about getting back into the segment as a major competitor," he said.
The top-selling compacts in the U.S. market this year are the Honda Civic, Toyota Corolla/Matrix and Ford Focus.
U.S. sales of the Sentra peaked at 247,109 in 1988, but annual volume hasn't topped the 200,000 mark since 1989.
Nissan is aiming at higher sales volumes with the new Sentra, which goes on sale Oct. 16. It is expanding North American production capacity for the Mexico-built car with a second assembly line in Canton, Miss.
Through the end of August, Nissan sold 76,495 Sentras, down 7 percent from the first eight months of 2011.
The new model has an EPA-rated fuel economy of 34 mpg, combined city and highway driving, a gain of 13 percent from 2012.
The redesigned car features standard front LED accent lights and standard LED taillights, and enhanced available technological features. The new features include a hands-free phone system, rear-view monitor, Pandora radio capability, and NissanConnect with Navigation, which allows for hands-free text messaging and internet functions.
A top-of-the line Sentra SL with continuously variable transmission and leather seating will be priced at $20,540, including destination, Nissan said.
You can reach Lindsay Chappell at lchappell@crain.com.
