LETTER TO THE EDITOR

Lincoln dealers need better cars

O.C. WELCH III, President, O.C. Welch Ford-Lincoln, Hardeeville, S.C. October 1, 2012 - 12:01 am ET
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To the Editor:

Regarding "Lincoln: No holdback, more cash (maybe)," Sept. 24: I'm not sure. Should I laugh or cry?

Five Lincoln leads a month vs. 200-plus Ford leads. Five Lincoln certified-pre-owned sales vs. 25 Ford CPO sales.

Changing holdback will not matter either way.

What I find amusing is: Where are we going to get the cars to certify? The Ford Edge outsells the Lincoln brand.

Most Lincoln customers need a better experience -- I agree with that -- but they also need a better car.

I'm glad Lincoln wants to make changes, but it should start by putting its employees in Lincolns. It seems like Mark Fields could make that happen.

I doubt dual dealers will embrace this. As my dad always said, not enough candy for a nickel.

Where are our seven new cars?

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