ALEA LEATHER SPECIALIST INC. -- Dennis Noonchester to president. He had been president of Grant Products International.
Noonchester has 25 years of experience in the automotive sector.
Alea, of Wixom, Mich., near Detroit, supplies leather seat covers, seat heater systems, headrest DVD monitors and other automotive components. It is a subsidiary of Sunguard Group of Hong Kong.
CAL-TEX PROTECTIVE COATINGS INC. -- Bart Carpenter to executive director of sales and training. He had been director of training and consulting at GSFSGroup in Houston.
Cal-Tex, of Schertz, Texas, provides automotive sealants to new-car dealers. It has been in business 30 years.
MANHEIM -- Tina Novoa to general manager of Manheim San Francisco Bay in Hayward, Calif. She had been dealer operations manager at Nissan North America.
Jay Waterman to general manager of Manheim Albany in Clifton Park, N.Y. He had been assistant general manager there.
Manheim, of Atlanta, provides vehicle remarketing services to dealerships and others. It is a unit of Cox Enterprises.
SEARCH OPTICS INC. -- Andrew Lovasz, 36, to vice president of digital services, based in Ferndale, Mich., near Detroit. He had been executive director of search marketing at Organic.
Search Optics, headquartered in San Diego and Ferndale, is a digital marketing agency that works with auto dealerships.