Loyalty has its rewards
Retiring dealer Howard Cooper got a lot of positive publicity this month when he sold his dealership in Ann Arbor, Mich., and surprised his employees with checks worth $1,000 for each year of their service.
Each of the dealership’s 89 employees who had worked there for more than a month received a check.
The largest check, for $47,000, went to a woman who had been with Cooper since he opened the dealership in 1965.
Like many other dealers, the 83-year-old Cooper learned years ago that in the retail automotive business, customer loyalty and employee loyalty go hand in hand. No dealership can be successful without them.
Cooper’s generosity got the attention, but many dealers find nice ways to say thank you to loyal employees every week.