Jim Farley on what makes Ford different

September 14, 2012 - 12:01 am ET

Among Jim Farley's biggest challenges: Ongoing criticism of the MyFord Touch system and reviving Lincoln. In addition, he must launch a redesigned Fusion against stiff mid-sized competition. In this video, he talks about being a 'leader' in infotainment, Lincoln's rebirth and what sets the Ford brand apart. He was interviewed at Ford's product development center in Dearborn, Mich., in August.



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