Toyota's Jack Hollis on keeping the Camry on top

September 13, 2012 - 12:01 am ET
Twenty-year Toyota veteran Jack Hollis was tapped to lead the brand's U.S. marketing in July. He took over amid rising sales following last year's natural disasters in Asia. In this video, Hollis discusses challengers to the Camry, the brand's social media approach and the possibility of teaming with a sports franchise. He was interviewed last month at Toyota Motor Sales headquarters in Torrance, Calif.

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