Toyota, University of Michigan study teen driver distraction
Toyota and the University of Michigan Transportation Research Institute are teaming up to conduct a study on teen driver distraction -- one of the first to include driving behaviors of parents and teens in the same family.
The study will cover 5,600 teens and adults, including newly licensed drivers ages 16 to 18 and parents of drivers in the same age group. It will examine teen attitudes toward frequently discussed risks, such as texting and driving, and how their parents contribute to those attitudes. Results will be released periodically as findings are analyzed.
In 2010, distracted driving contributed to more than 3,000 highway deaths, according to the National Highway Traffic Safety Administration.
The study is led by Toyota’s Collaborative Safety Research Center, which was launched last year with a 5-year, $50 million commitment from the automaker.