Nissan's Brancheau: Next 15 months will be critical

September 3, 2012 - 12:01 am ET
Nissan's Jon Brancheau says the next 15 months will be critical as the brand seeks to raise its profile and sets its sights on overtaking Honda in U.S. sales. National marketing efforts will focus on five redesigned core products arriving by the end of 2013. A revived regional dealer ad association will support the rest of the lineup.
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