2012 MANAGEMENT BRIEFING SEMINARS

Chrysler sees 'targeted' electrification, executive says

Chrysler has said it intends to begin production of an electric Fiat 500 small car later this year and start selling that model in 2013.
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August 7, 2012 - 10:07 am ET

TRAVERSE CITY, Mich. (Bloomberg) -- Chrysler Group LLC plans to make some electric versions of its vehicles, said Bob Lee, vice president and head of engine and electrified propulsion engineering.

"We do believe in electrification, sparingly and for the right kinds of targeted applications," Lee said here today at the Center for Automotive Research's 2012 Management Briefing Seminars. "We're developing technology for commercialization, preparing for the shift when consumers start pulling them into the marketplace."

Chrysler has trailed competitors such as General Motors Co., Toyota Motor Corp. and Nissan Motor Co. in introducing hybrid and electric vehicles. Sergio Marchionne, CEO of Chrysler and Fiat, has emphasized opportunities for boosting the efficiency of traditional gasoline engines as well as vehicles powered by compressed natural gas.

Chrysler has said it intends to begin production of an electric Fiat 500 small car later this year and start selling that model in 2013.

The company also has delivered plug-in hybrid-electric Chrysler Town & Country minivans to municipalities in California, Arizona, North Carolina and Michigan, and is evaluating a fleet of plug-in hybrid Ram pickups.

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