Lincoln prices 2013 MKZ from $36,800
Photo credit: BLOOMBERG
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DETROIT -- In setting the entry price for the 2013 Lincoln MKZ mid-sized sedan from $36,800, including shipping, Lincoln has taken aim at the Lexus ES 350.
Lincoln said today it is taking dealer orders for the MKZ, which arrives in showrooms in late fall. Customers may configure their own MKZs on Lincoln’s Web site.
The 2013 Lexus ES is priced from $37,600, including shipping. The first paragraph of Lincoln’s press release said the MKZ "delivers more features and a lower starting price than the new Lexus ES 350."
Lincoln will offer four MKZ trim levels: Premiere, Select, Reserve and Preferred. The top-of-the-line Preferred package is $45,125, including shipping.
No hybrid premium
Lincoln will not charge a premium for the MKZ Hybrid, carrying over a policy it has with the current MKZ.
Lincoln has been touting the MKZ’s retractable panoramic roof, an option on all models with a $2,995 price tag.
The MKZ was designed by Lincoln chief designer Max Wolff and his team. Lincoln has touted the car as the first of a generation of new Lincolns that herald a reinvention of the brand.
“The new MKZ and MKZ Hybrid are proof of our commitment to reinvent the Lincoln brand for a new generation of Lincoln customers,” said Jim Farley, Ford group vice president of global marketing, sales and service, in a statement.
The MKZ’s base engine will be a 2.0-liter EcoBoost four-cylinder that cranks out 240 hp and is EPA rated at 22 mpg city/33 highway. Lincoln also will offer a 3.7-liter V-6 engine that makes 300 hp, an increase of 37 hp over the current MKZ V-6. Lincoln says fuel economy will improve 5 percent from the current powerplant to 18 mpg city/26 highway.
Push-button shifter
The MKZ comes standard with Lincoln Drive Control, a suite of electronic systems including Continuously Controlled Damping, a form of adjustable suspension; electric-power assisted steering; Active Noise Control; traction control and stability control.
The MKZ will have a new push-button-operated transmission that replaces the traditional mechanical transmission lever. The new arrangement frees up space in the center console.
All MKZs will come with Sync and MyLincoln Touch. The MKZ also will come with inflatable rear seat belts. Ford says the belts help spread the impact of a collision, reducing pressure on the chest and controlling the motion of the head and neck.
You can reach Bradford Wernle at bwernle@crain.com.
