LETTER TO THE EDITOR

Chrysler's service goal is a joke

TODD SMITH, Executive Manager, Jensen's Inc. (Buick-GMC), Fairview, Okla. July 23, 2012 - 12:01 am ET
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To the Editor:

I think it is interesting that Chrysler Group has a goal of having at least 80 percent of its dealers offering Saturday service because it wants "to become more convenient and to attract more customers," according to Pietro Gorlier, Mopar brand chief ("Chrysler nears Saturday service goal," July 9).

Customer touch points were reduced with the 2009 dealership reduction. I would guess if every Chrysler dealer were open on Saturday, it still would not reach as many customers as it did with the pre-bankruptcy dealer group.

The personal touch is gone. Customers have to travel longer to get worse service, and that's just driving them away from Chrysler's brands.

At first we were upset to learn of our termination by Chrysler. However, time has passed, and we are thankful to be a General Motors dealer. The difference in the two companies is night and day.

The 80 percent goal is a joke, but good luck.

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