GM will skip Texas state fair, hide new trucks from rivals
General Motors is playing a game of Texas Hold'em with the launch of its redesigned full-sized pickups.
GM had planned to unveil its redesigned Chevrolet Silverado at the State Fair of Texas, which starts in late September. But Chevy recently scrapped those plans, choosing to leave rivals guessing a bit longer.
"It's so competitive right now," a GM spokesman says. "We want to play this close to the vest and wait until closer to the launch."
GM's next-generation pickups will accelerate the pickup wars among the Detroit 3. Chrysler Group is planning to release a re-engineered 2013 Ram this fall. Ford recently disclosed plans for two new high-trim levels of its F-150.
The Chevy spokesman wouldn't elaborate on plans for the Silverado's unveiling. It's expected to arrive in showrooms sometime next spring, along with the redesigned GMC Sierra.
Automakers long have used the Texas state fair as a prime venue for truck news and introductions. Chevy is the automotive sponsor of this year's fair and will have plenty of trucks on display. But the 2014 redesigned model won't be among them.
Sources say dealers will get their first look at the redesigned Silverado and Sierra during meetings in September in Las Vegas.