Dealer Dick Mullen at 75: No games with customers

June 25, 2012 - 12:01 am ET

Long Island Chrysler dealer Dick Mullen, 75, has survived the automaker's near-death experiences by maintaining generations of loyal customers. That means offering his home phone number to buyers who might have a problem after the sale. Mullen takes issue with stores that put shoppers in a 'rubber room' when closing a deal. And he scoffs at factory-directed renovation programs, saying 'people don't give a damn' about showrooms as long as their car runs right.



COMMENTS

Have an opinion about this story?
Click here to submit a Letter to the Editor, and we may publish it in print.

Or submit an online comment below

Readers are solely responsible for the content of the comments they post here. Comments are subject to the site's terms and conditions of use and do not necessarily reflect the opinion or approval of Automotive News. Readers whose comments violate the terms of use may have their comments removed or all of their content blocked from viewing by other users without notification.

Other Video

  1. GM engineer on Chevy, VW diesel warGM engineer on Chevy, VW diesel war Mike Siegrest, a 35-year General Motors veteran, briefly worked on the failed Oldsmobile diesel V-8 from the 1980s. ...
  2. Incisent Labs' Pat Ryan on Gen Y shopping habitsIncisent Labs' Pat Ryan on Gen Y shopping habits Pat Ryan Jr. is founder of Incisent Labs and dealer inventory tools MAX and FirstLook. ...
  3. Ford's Hinrichs: 'We've learned lessons'Ford's Hinrichs: 'We've learned lessons' Ford's new Americas boss Joe Hinrichs says the hobbled launch of the Lincoln MKZ has been his biggest challenge. ...
  4. More Video


 
SUBSCRIBE | FREE ACCOUNT
OTHER RECENT VIDEOS