What Caddy is kicking around
 | Mark Reuss |
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Mark Reuss, president of General Motors North America, told Automotive News recently that Cadillac is considering a large flagship sedan. But that's not all they are mulling at Caddy.
Reuss says Cadillac won't let its existing lineup become dated as it chases new segments. Here are some possibilities he mentioned in a recent interview.
-- A larger vehicle slotted between the SRX crossover and the Escalade.
-- An ATS convertible or coupe. A convertible is "pretty much designed," but GM hasn't decided whether to pull the trigger, he says. As for a coupe: "I would rather do something like that before a convertible, just on a scale and brand-building basis."
-- A small crossover. Reuss thinks a baby crossover could sell well "because of the SRX success," but he hinted that other priorities would push it down the priority list.
You can reach Mike Colias at mcolias@crain.com.
