GM’s U.S. customer service chief adds global quality role
Alicia Boler-Davis began her GM career in 1994.
DETROIT -- General Motors Co. said today it expanded the duties of U.S. customer service boss Alicia Boler-Davis by putting her in charge of global quality.
Boler-Davis, 43, takes over global quality duties on June 1 from Terry Woychowski, 56, who is retiring after 32 years with GM.
Boler-Davis, who began her GM career in 1994, will split her time overseeing two core responsibilities at GM: the quality of GM's cars and trucks and customer satisfaction at GM dealerships.
She was appointed to the customer experience job in February, replacing Paul Copses, who was reassigned to lead an information-technology overhaul of GM's customer-care and aftersales divisions.
Her past engineering and manufacturing jobs have included vehicle line director/vehicle chief engineer for small cars; and manager of GM plants in Lansing, Lake Orion and Pontiac, Mich., and Arlington, Texas.
Boler-Davis reports to Mary Barra, senior vice president of global product development, for the product-quality portion of her duties, and to GM North America President Mark Reuss for customer experience matters.
Boler-Davis was among Automotive News' 100 Leading Women in the North American auto industry in 2010, the last time the list was compiled.
Woychowski was vice president for global quality and vehicle launches since 2011. Before that he was vice president of global vehicle program management.
"Terry has been instrumental in fostering a quality culture at GM," Barra said. "Under his leadership, the company has launched a host of successful vehicles, including the Chevrolet Cruze and Sonic and Buick Verano."
Mike Colias contributed to this report.
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