The business of peace
So how do former Soviet leader Mikhail Gorbachev and the Dalai Lama wind up in Automotive News? Because Chrysler's top marketer, Olivier Francois, thinks sponsorship of a gathering of Nobel Peace Prize laureates, which took place last week in Chicago, is as important as sponsoring, say, a bull riding marathon in Texas. Says Olivier: "The lives of our corporations are traditionally based on long-term business plans. So, let me ask you: Why wouldn't peace become part of the long-term business plan? And why wouldn't some of the company's resources also be invested in supporting those people who strive for these goals?"