Chevy Spark prices start at $12,995
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The Chevrolet Spark minicar will carry a sticker price starting at $12,995, including shipping, upon its U.S. launch in July, undercutting rivals in the small but growing segment.
The Spark price, released by General Motors today, is less than those of other minicars. For example, the Scion iQ’s sticker price is $15,995, the Smart ForTwo’s is $13,240 and the Fiat 500’s is $16,200, all including shipping.
GM will offer the Spark in three trim levels and only a few options in an effort to provide “a new, simpler approach to pricing and packaging,” the automaker said in a statement.
All trim levels will get the Spark’s 1.2-liter, four-cylinder engine combined with a five-speed manual transmission. A four-speed automatic transmission can be added to any trim level for $925.
Here are details on the trim levels:
• LS, $12,995: The base model offers air conditioning, power windows, 10 airbags, electronic stability control and other safety features.
• 1LT, $14,495: The midrange model adds Chevrolet’s MyLink infotainment system, which includes a seven-inch color touch screen, Bluetooth, a USB port and Sirius XM radio.
• 2LT, $15,795: The top trim level adds leather heated seats, 15-inch alloy wheels and some exterior flair, including silver-painted roof rails and beltline molding.
Other available options are a $75 engine block heater and black granite paint for $195.
“We wanted to make the process of choosing a Spark as simple as possible by reducing the number of stand-alone options and providing more standard content to each trim level at a competitive price,” Chris Perry, vice president of Chevrolet global marketing, said in a statement.
GM is aiming the Spark at city dwellers who want maneuverability and ease of parking. It is sold in Europe, Asia and other overseas markets.
You can reach Mike Colias at mcolias@crain.com.
