Toyota Avalon goes fastback for 2013
Photo credit: TOYOTA
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NEW YORK -- Toyota unveiled a redesigned 2013 Avalon today that departs dramatically from the full-size sedan's previous styling.
With fastback lines penned by Toyota's Calty design studio in Southern California, and engineered at the automaker's technical center in Ann Arbor, Mich., the Avalon is the first Toyota vehicle developed entirely in North America, said Bob Carter, Toyota Division general manager.
The new Avalon "will lead an exciting new era of design and driving excitement for Toyota," Carter said.
The full-sized sedan market continues to shrink but automakers such as Hyundai and Chevrolet are targeting the segment with new or redesigned models.
The large-sedan segment is forecast to shrink further as a percentage of the overall U.S. market, to 2.9 percent in 2017 from 3.6 percent in 2011, AutoPacific Inc. says.
U.S. sales of the Avalon rose 2 percent last year to 28,925 units.
The 2013 Avalon will carry a price similar to its current $33,955 sticker, including shipping, when it goes on sale this fall, Carter said.
The Avalon will ride on a 111-inch wheelbase, the same as the current model, but will have a 2.3-inch shorter overall length because of shorter front and rear overhangs. Although slightly narrower and shorter in height, rear-seat legroom is still spacious.
Toyota said the redesigned Avalon will be powered by a V-6 engine, but did not give performance specifics.
Toyota estimates it reduced the weight of the Avalon by 120 pounds over the current model.
You can reach Mark Rechtin at mrechtin@crain.com. -- Follow Mark on 
