2012 NEW YORK AUTO SHOW

BMW prices X1 compact crossover starting at $31,545

BMW’s U.S. management delayed X1 sales in the United States because of unfavorable exchange rates and high demand for the vehicle in Europe.
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NEW YORK -- The BMW X1 will be priced starting at $31,545 when the compact crossover goes on sale in the United States this fall.

BMW of North America is bringing the X1 to the United States with a mild midlife freshening three years after the vehicle went on sale in Europe. The X1 will be unveiled Wednesday at the New York auto show.

Three models will be available at launch. The entry rear-wheel-drive X1 sDrive28i starting at $31,545 and the all-wheel-drive X1 xDrive28i starting at $33,245 will have a twin-turbo 2.0-liter inline four-cylinder engine that generates 240 hp. The awd X1 xDrive35i priced at $39,345 will have a twin-turbo 3.0-liter V-6 engine that generates 300 hp. All prices include shipping.

The X1 went on sale in Europe in 2009. BMW’s U.S. management delayed X1 sales in the United States because of unfavorable exchange rates and high demand for the vehicle in Europe. The U.S. executives also didn’t want the smaller X1 to cannibalize sales of the larger redesigned X3 that went on sale in the United States last year.

The X1 will compete with the Land Rover Evoque and two vehicles that haven’t launched yet in the United States: the Audi Q3 and a Mercedes-Benz vehicle that will be based on the new platform for A- and B-class models called MFA, which is short for Mercedes Front-wheel-drive Architecture.

You can reach Diana T. Kurylko at dkurylko@crain.com. -- Follow Diana on Twitter


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