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BMW beefs up global sales goal: 2 million in 2016

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Automotive News
March 26, 2012 - 12:01 am ET

CEO Norbert Reithofer has officially raised the bar: BMW aims to sell 2 million cars a year worldwide in 2016, including its Mini and Rolls-Royce brands. The company's previously announced global sales goal was 2 million in 2020.

Hitting its mark four years earlier than previously planned would make the milestone coincide with BMW's 100th birthday.

Last summer the German weekly Manager Magazin reported that BMW had moved the target to 2016, but BMW waited a long time to confirm that. The fact that it set a record for group sales in 2011 -- 1.67 million vehicles -- may have emboldened Reithofer to go public.

So where does BMW stack up against German luxury rivals Mercedes-Benz and Audi when it comes to global sales ambitions? Audi plans to reach 2 million in 2020 and Mercedes-Benz aims for 1.6 million in 2015, although it has not announced its goal for 2020.

Mercedes-Benz group car sales, including Smart and Maybach, were up 8 percent to 1.38 million in 2011. Audi's sales rose 19 percent to 1.30 million last year.

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