L.A. event topic: Building brands on social media
The reputation of a brand is more valuable -- and vulnerable -- than ever.
The proliferation of social media means consumers are instant and vocal influencers, and tweets on Twitter, posts on Facebook, comments, photos and videos can cast the right (or wrong) kind of light on an automotive brand, sometimes without marketers even knowing about it.
"Projecting and Protecting Your Brand in Marketing's New World" is the theme of Automotive News' annual marketing seminar May 15 in Los Angeles.
The panel discussion includes top marketers in the industry, including:
-- John Abel, director of marketing, Mazda North American Operations
-- Mike Accavitti, vice president of automobile marketing at American Honda Motor Co.
-- Chris Perry, global Chevrolet marketing vice president
-- Steve Shannon, vice president of marketing, Hyundai Motor America
Admission to the seminar, at the Westin Bonaventure Hotel in Los Angeles, is $200, or $1,850 for a reserved table of 10.