LaSorda: Fisker will turn a profit in 2013
LaSorda: Sales of Karma will generate profit.
LOS ANGELES -- Fisker Automotive's new CEO, Tom LaSorda, says the electric vehicle maker will be profitable in 2013 from sales of its Karma extended-range hybrid alone. That revelation, LaSorda hopes, will be enough to spur the next round of funding for the struggling company.
LaSorda, 57, took over as CEO last week during a shake-up of Fisker's top management. He had been named vice chairman late last year. LaSorda has 32 years in the auto business, rising through General Motors' manufacturing ranks before joining Chrysler in 2000. He became Chrysler COO in 2004 and was CEO from 2005 to 2007.
As part of the changes, CEO Henrik Fisker, 48, became executive chairman and Chairman Ray Lane assumed a lead director role, the company said in a statement.
Although Fisker Automotive has launched its $103,000 Karma, the company recently missed milestones to collect its next round of funding from the U.S. Department of Energy. Development of its lower-priced Project Nina has been placed on temporary hold.
LaSorda said he hopes the expected 2013 profit will attract more funding from the DOE or others.
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