LaNeve’s back in Detroit; another auto job, perhaps?
 | LaNeve: Led GM sales team |
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Former General Motors sales boss Mark LaNeve doesn’t rule out a return to the auto industry after resigning last week as chief marketing officer at Allstate Corp.
LaNeve joined the insurer in 2009 from GM and oversaw creation of the high-impact “Mayhem” character in Allstate’s TV commercials.
He cited personal reasons for stepping down. He has two young autistic sons who have continued to live in the Detroit area, and he wrote in an e-mail last week that dealing with “significant issues related to their autism was very difficult” while commuting from Detroit to Chicago each week.
At GM, the former University of Virginia linebacker was vice president of vehicle sales, service and marketing from 2005 until 2009. Before that he was the top executive at Cadillac.
Could LaNeve, who turns 53 this week, be lured back into the auto world? In the e-mail, he said he is focused on his kids now, but added: “Many people, including many dealers, have asked if I was going back in the car business. All I can say is I spent 28 years in the car business, loved it, served on many great teams, enjoyed a lot of success and made many friends, so of course it would be a possibility.”
